electricity supplier in three lines above the city’s demographic dividend is gradually disappearing, the market structure has gradually formed. Thus, the channel sink, expand the new market has become a lot of electricity providers in recent years strategic direction. In this one, especially the rural market has become Ali, Jingdong and other business giants in the strategic market, they are active in the layout of the County Service Center, hoping to move the frozen layer. Go to the fields "whitewashing" business company is to meet the eye everywhere.
according to the survey, the mobile phone has become the most important online shopping terminals. 64.2% of rural Internet users through mobile shopping, the use of computer shopping accounted for only 32.9%. It can be said that the phone is not only the most popular Internet users in rural terminals, but also their most important Internet terminal. The outbreak of the mobile Internet in addition to many PC users to speed up the process of mobile, also let a lot of people in rural areas have not yet OCS directly into the mobile Internet users.
43.5% of rural users will visit the electricity supplier website within a week, the proportion of urban users with a difference of only 10%. Electricity supplier has become a relatively high frequency of Internet users behavior in rural areas. At the same time, the proportion is equivalent to "shopping needs to" people, accounting for about 44%. Visible, rural users in the use of electricity supplier service differentiation into high frequency group and the demand for the family of the two major categories of people.
although nearly half of rural users have formed many times a week visit of website of business habits, but in the actual shopping, this proportion dropped to 17.9%, the proportion of population and consumer behavior through a clear demand increased to 61.4%. Visible, rural electricity supplier consumer behavior is relatively rational, clear purpose.
In addition, 73.6% of rural users said the most commonly used electricity supplier website is Taobao and Tmall, while the remaining majority will choose Jingdong, shop No. 1, such as self operated electricity supplier, accounting for the proportion of 18.8%. Rural consumers ranked in the top three categories of purchase are home appliances and electronic products, clothing and agricultural products and tools". Among them, the first two categories of goods is also the most favorite category of urban users to buy, is a popular category of popular. The third category is a unique shopping needs of rural users more significant. At this stage, Ali and Jingdong, such as electricity providers are actively promoting the rural electricity supplier to the rural market sales of seeds, fertilizers, agricultural tools and other commodities. Feedback from the user point of view, 10% of users have developed such a consumer habit.
survey shows that rural users are most concerned about the price of goods, followed by the quality of goods, consumers in online shopping when the price reached 34.7%, accounting for the highest proportion. Other issues they care about are sales, logistics, payment and category. On the one hand, urban and rural two user groups did not show too much difference, we can see the demand for online shopping services are relatively consistent. It is worth mentioning that, rural users on the logistics can not be sent to the door, the degree of dissatisfaction is far more than urban users, reaching 17.6%, and this