Taobao search optimization can go far optimal state generally bad sellers

1. the front rank fixed to a few select site.

/ boiling network product director ho Tian

5. Category attribute not fill, or no optimization.

is a common problem:

4. window recommend no double optimization according to the variety of weight + time weight.

in summary, we analyze the love Shanghai can have two aspects to deal with the Shanghai dragon on the customer experience:

through a variety of channels, we investigated a large number of sellers, and a "shop search optimization" examination tools, collect sellers shop problems. (see Figure 1)

careful observation of Taobao search "exposure" dimension, we found that, in accordance with the rules of Taobao, and Taobao search interests under the same premise, there is a huge "technical" space optimization.

2. will be changed to the exposure rate of the fixed position as the center of the ranking.

Sales of the When social marketing research

when we began in-depth study of Taobao search, was surprised to find that, Taobao search on "exposure rate changes as the center of the ranking" development was most incisive.

Taobao search weakened the simple "rank" concept, strengthen the multi-dimensional exposure". The total exposure of the baby, affected by the title keyword search volume and long tail combination coverage, product attributes, store and its baby weight, time weight, customer search conditions, the official entrance shunt and many other dimensions.

The

system is more complex, more precise optimization of the soil. Carefully observe the Taobao search "exposure" dimension, we found that, in accordance with the rules of Taobao, and Taobao search interests under the same premise, there is a huge "technical" space optimization.

3. time frame does not distinguish the key species, on time, and the average treatment efficiency.

 

2. weight similar shelf time similar varieties, keywords repeated internal friction.

a few years ago, we had a call "60" women’s recommended community, and it is optimized to search for "love Shanghai taobao贵族宝贝", "Taobao" the first page (before, wheat bags do this when the competition is not fierce).

survey collected medical data and feedback so we are very surprised: the seller search optimization are bad health.

 

1. Title Optimization of lack of effect of tracking, resigned.

The

the seller optimal state generally bad

sellers vigorously >

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