journey to the west, there is a section of the story of Monkey King is the truth, in fact, there are many needs to distinguish between true and false things in life, some work is more, the sales process will encounter a variety of consumers, and their personalities are very diverse, appear some objection is inevitable. But the truth is not the same, so how to identify customer objections?
how to identify the authenticity of customer objections? 1 true objection
real objection is the real reason why customers don’t want to buy, such as the sales of the products they sell do not meet their needs, or they can not afford to pay, etc.. For example, a pair of lovers will be married wedding budget control in less than 3000 yuan, and you recommended to them 6000 yuan wedding photography, even if they are interested, but due to the serious exceeded the original budget, they may raise the price objection. This objection is a real objection, because they really can not afford to pay.
when a customer makes a real objection, it means that the product presented by the salesperson is not sufficient for the benefit of the customer, or that the client is not interested. At this time, the first thing to do is to strengthen the sales staff to grasp the knowledge of the product, more understanding of the product can bring benefits to customers, and actively understand the customer’s psychology. If the customer is still not interested or is unable to pay, the sales staff should end up in a timely manner to sell other products.
how to identify the authenticity of customer objections? 2 false objection
is different from the real objection, false objection refers to the customer to sell the sales product demand, but can not put out the real objection, but for other reasons to cover up the true idea, purpose is to reach a favorable environment to solve the hidden objection illusion. False objection is an excuse for refusing sales and products. For example, the customer put on a piece of clothes to put a false objection: "the style of the clothes can be, but the fabric seems a bit rough, not worth the price!"
believe that after reading the article, we know how to distinguish between true and false, of course, the small series of articles may not be accurate, I hope you do not mind, how to identify the true and false customer objections? True and false customer objections are different, the main difference is that the two mentioned above is not the same as the embodiment of the sales process, the need to train the ability to distinguish between employees.