Travellers to the Great Barrier Reef are being off

first_imgTravellers to the Great Barrier Reef are being offered a 3D look at the Reef sites they can visit, with an innovative augmented reality brochure launched by Cairns operator Passions of Paradise. Passions of Paradise Chief Executive Officer Scotty Garden said the technology was developed to provide an interactive experience for potential customers that travel agents can use at tour desks. “A free smartphone app is used to trigger a video overlay of the brochure images making them come alive to reveal the marine life at several of the sites the Passions of Paradise catamaran visits.“A 3D model of the 25m high-performance Passions catamaran can be explored, and there will be insider tips on enjoying the Great Barrier Reef. The brochures are being distributed in Tropical North Queensland from April 1 and will be officially launched at the Australian Tourism Exchange (ATE) in Adelaide on 15 April. Cairns Creatives owner, Ben Lewis, developed the app and the three-dimensional modelling while designing the brochure for Passions of Paradise. A keen diver, the graphic designer wanted to use the wow factor of the Great Barrier Reef as a selling tool for travel agents. “I like playing with new technologies, animation and underwater videos so the three came together when I was wondering how to make the Passions brochure more useful for people deciding which Reef trip to take.Download the Passions AR app from the App Store to enhance the brochures and business card content which is then displayed as 3D models on iOS devices. An Android versions is currently in development. appBrochuresGreat Barrier Reeflast_img read more